They all have a personality.
Every brand has a story to tell. My process starts by understanding who your brand speaks to – then deciding how to tell that story in their language. Every brand has it’s own personality, and creating imagery that accurately reflects that personality is a strong step towards narrowing in on your target market.
I have worked with Denis at No6 Coffee Co. for the past couple years. We envisioned a clean, professional, brand that still had a badass edge—communicating that in imagery has been a never-ending joy and challenge. This has been a well-nurtured and nuanced relationship and I’m happy to be a part of the No6 team.
Vibe is a local clothing store bringing progressive west-coast style to the little mountain town of Nelson. Their playful look with a high-fashion edge has resonated much further than the Kootenays now they have expanded into the online marketplace. I’ve been lucky enough to work with them on editorial and e-commerce photography.
Ambler Mountain Works
Ambler links families and adventurers to stylish, ethically made headwear and woollen goods. Their brand has an element of play and enthusiasm that I had a great time emulating in imagery.
Brie Neilson started making handmade, hand-painted bags in 2017 and it was a pleasure to work together on her most recent collection. We killed two birds by generating a conceptual, stylized look book that spoke to her target audience, while simultaneously creating product photography for her online store.